My background is in sales and marketing and I have spent years working with companies and organizations large and small to develop their marketing strategies and implement campaigns. This course, by far, has been the most exciting marketing project I've worked on! It takes the fundamentals of a professional marketing program and tailors it for knitting professionals.
It is a powerhouse of knowledge designed to increase sales for your knitting business. By the end of the course, you will have developed your brand, formed a marketing strategy, and created a unique Brand Guide, Marketing Tracking, Campaign Development sheet and comprehensive Marketing Plan for the next year.
There are two modules to the course. Each module walks you step-by-step through the lessons and exercises. You will complete exercises, answer questions, and create a Marketing Plan from a provided template. All course materials will be sent via email and Module 2 will be emailed upon completion of Module 1.
The course is available to members of The Knitting Guild Association, (but if you're not a member, you can join online for only $25/year.
If you're thinking of working in this wonderful knitting industry, I hope you will take the course and launch your next career! For more information and to enroll, please visit TKGA.org/education/marketing-course.
Hello! I'm Donna Estin, knitwear designer, certified master knitter and instructor. I enjoy designing artistic knitwear that is comfortable. I specialize in sweaters with a contemporary silhouette.